MISSING TWO FOOTERS?

In 1960, at age 14, I met a college basketball coach on the court and asked him for his best, niftiest pointer.  He took the ball, walked under the basket, and shot an easy layup.

"See that shot?" he said gruffly.  "Ninety-nine percent of all basketball games are won with that shot.  Don't miss it."  And he walked away.  I felt cheated that day, but 20 years later, I realised it was the best business lesson I ever got.

Concentrate on the 

fundamentals.  Ninety-nine 

percent of all success is 

achieved that way.

The science of serving and selling in business has nothing to do with nuclear physics or brain surgery.

It's about asking questions, helping others, and believing in yourself, your product, and your company.  It's about establishing long-term relationships and having fun.  It's all fundamentals.

You don't need to be a professional ballplayer.  You just need to know how to shoot layups and not miss them.

•  How many games (service and sales opportunities) are you losing because you have the attitude of a loser?

• How are you serving others in a friendly, positive way to create a winning atmosphere for your company, your customers, and especially YOU?

• How many two footers are you missing because you're not concentrating on the fundamentals of the game?

 There is less than two feet between yes and no.  Close the gap.


 Excerpt taken from Little Gold Book of YES! Attitude by Jeffrey Gitomer